Hilton No More

Casino properties in Las Vegas and Atlantic City, N.J., owned by Colony Capital will no longer sport the Hilton moniker.

The Hilton hotel chain will not be renewing licensing agreements for the Las Vegas Hilton and the Atlantic City Hilton Casino Resort. The agreement with the Atlantic City property ended earlier this year and phones are now being answered with “ACH.” The acronym is being used on the casino’s website and promotional material.

A Las Vegas Hilton spokesman said the property plans to make a deal with another hotel brand but there is still a chance Hilton will renew its franchise deal.

The 31-year-old ACH was formerly The Golden Nugget, Bally’s Grand and The Grand, but has held the Hilton name for 15 years and is the biggest money loser of the gaming community’s 11 casinos, according to the Press of Atlantic City.

A Hilton spokesman told the paper the decision to terminate the Vegas agreement was not related to Atlantic City.