Elevation Can’t Get Off The Ground

The first edition of Bulgaria’s Elevation Festival failed to get off the ground, largely because of bad luck and even worse weather.

Mark Eliot, who heads the 40,000-capacity event at the southwestern ski resort of Bansko, had fewer than 10,000 on the first day and strong winds blew out the second day.

The first day was also hit by the late cancellation of Jamiroquai, which also had to cancel a Turkish show through illness, but the money saved will have at least cut the losses.

The second day should be an insurance issue but Eliot says the total losses weren’t enough to deter him and his backers from trying again in 2012.

The other acts at Elevation June 24-25 included 30 Seconds To Mars, Hurts, Cypress Hill, Morcheeba, and Gentleman And The Evolution.