Greeley Stampede Cuts Promoter Tie
Tough times called for tough measures for Colorado’s Greeley Stampede, which recently opted out of a relatively new deal with a promoter during the annual festival.
The Stampede inked a concert production agreement last year with Townsquare Media, which runs many radio stations in the region, in attempts to turn a profit after several years of losses, according to the Greeley Tribune.
But both the Stampede and Townsquare reportedly agreed to sever the arrangement during this year’s event June 24 to July 4.
“There was a potential loss going into this weekend for both parties, and again, we’d hoped this would minimize that for both parties,” director Bill Ogg told the Tribune.
Townsquare manager Pete Hanson added that the firm will continue marketing future Stampedes.
“We’re continuing to promote the night shows, introducing acts, promoting the Stampede on air,” he said. “It’s more of a promotional and marketing relationship.”
Officials for the Stampede are now considering whether to bring concert promotion in-house or find a new partner, the paper said.
Artists that performed at this year’s event included Rodney Atkins, Little Big Town, Clint Black and Cheap Trick.