World Cup Visitors Exposed To NZ Music

The New Zealand government will showcase acts to international visitors arriving for the Rugby World Cup (Sept. 9 to Oct. 23).

Under the banner The REAL New Zealand Music Showcase, 50 acts play 60 concerts in 22 cities.

Rugby World Cup Minister Murray McCully estimated 85,000 visitors to the country and is looking for entertainment between matches.

“Not only will it add to the festival spirit it will also showcase the best of our musical talent to our overseas visitors,” he said. The Government’s earlier initiative New Zealand Music On Screens, where three hours of NZ music video will be played on big screens at games and airport terminals.

Bands playing shows include Opshop, Supergroove, The Feelers, Fat Freddy’s Drop, The Black Seeds, The Chills, Phoenix Foundation and I Am Giant.

“New Zealand music is worth NZ$30 million (US$24.8 million) in annual export earnings and this is an ideal opportunity to showcase our talent,” McCully said.

NZ’s Hayley Westenra, the world’s biggest-selling soprano, recorded the Cup’s theme song, “World In Union.”