Broquist Welcomes Competition

Having seen his 25,000-capacity Way Out West festival sell out in advance, Luger chief Ola Broquist said some German competition may be good for the Swedish outdoor market.

“If it’s a good festival, then it’s a good thing,” Broquist told Pollstar, regarding Hamburg-based FKP Scorpio announcing a second Swedish festival with a potential capacity of 40,000. “In the end it’s all about trying to run a good festival.”

He’s confident that Live Nation-owned Luger has an outdoor portfolio that’s well-equipped to stand against new competition.

This year’s Way Out West Aug. 11-13 was more bothered by the weather than any impending competition as there was rain in Sweden during the lead-up to the event.

It had a narrow escape as Gothenburg was subject to a major storm on the day after it had finished, which caused floods throughout the city.

The acts at Way Out West included Prince, Kanye West, Pulp, Fleet Foxes, The Hives, Santigold, Empire Of The Sun, and Noah & The Whale.