Acer Arena Now Allphones

Sydney’s Acer Arena becomes Allphones Arena Sept. 1 following a naming rights deal.

The venue signed a five-year deal with Allphones, a telecommunications retailer with 160 stores in Australia.

Allphones is making a “substantial investment” in venue parent Nine Entertainment Company’s various divisions, including its live entertainment division Nine Live.

Nine will continue broadcasting the Smart Market Productions-produced Allphones Eclipse Music TV, which will be recorded at Allphones Arena starting next month.

The AEG Ogden-operated arena boasts attendance of 1 million per year.