Cirque In Macau
Montreal-based international circus production Cirque du Soleil plans to make a concerted push into Asia, using its “ZAIA” showcase in Macau as a “springboard.”
The company’s president, Pierre Lamarre, told Reuters he wants to establish more touring shows in Asia as well as permanent venues in China and India.
At present, Cirque du Soleil has ongoing performance endeavors established in Osaka and Tokyo in Japan, and will come to Shanghai at the end of September.
They have also become a “very important brand” in Korea, according to Lamarre.
However, Macau seems to be the most important location. Lamarre sees it as the “key” to his Asian strategy, much as Las Vegas has been the key to the company’s North American success.
Cirque du Soleil has had a presence in Las Vegas for two decades.
Macau, a special administrative region of the People’s Republic of China, is becoming Asia’s gambling and entertainment hub.
The specific goal is to have three permanent shows in Macau, and permanent shows in Shanghai and Beijing set up sometime during the next four years after touring China.
The same plan will be used for India.