Features
‘Live Music Night – Night Of Sweet Relief’
The event was inspired by the success of “Record Store Day” honoring brick & mortar establishments where you can still browse racks of CDs and aisles of vinyl while receiving help from knowledgeable musicologists (hip sales clerks attune to all genres). The inaugural “Live Music Night – Night Of Sweet Relief” will take place throughout the country Oct. 14-15.
“Live Music Night” comes in venues off all sizes from arenas down to nightclubs. Artists participating in this effort to raise awareness about the joys of experiencing music performed live include Cut Copy, Styx, NOFX, Peter Frampton, Jack’s Mannequin, Thrice, The Samples, Yngwie Malmsteen, Jesse Malin, Dark Star Orchestra, Richard Cheese, Railroad Earth, Fountains Of Wayne and, well, the list seems almost endless.
Many of the companies forming the backbone of the live music biz are also involved. Partner support comes from such industry heavyweights as Ticketmaster, Ticketfly, TicketWeb, TicketBiscuit and Ticket Alternative. Sponsors include RevebNation, IM Radio, New Music Tipsheet and Heil Sound as well as the team behind Record Store Day.
Plus, many shows lined up for “Live Music Night” are courtesy of two major promotion outfits; House Of Blues Entertainment and Southern California’s Goldenvoice, the folks that bring you the annual Coachella and Stagecoach music festivals.
“Music is life and we need to take care of those that give life to the music,” House Of Blues Entertainment COO Ben Weeden said in a statement. “We’re incredibly happy to be a part of the amazing line-up that’s helping get that done with this very special Live Music Night event.”
As the complete title suggests, the non-profit charity dedicated to helping musicians, Sweet Relief is also heavily involved with “Live Music Night.” In fact, Sweet Relief’s executive team of Rob Max and Bill Bennett are credited with coming up with the event.
“We were trying to find a way to put a focus on live music performance and create a charitable event that anyone could attend,” Sweet Relief Executive Director Rob Max said in a statement. “The greatest source of income for musicians come from playing live. We wanted to recognize that important partnership of artist, venue, promoter and ticketing company.”