MySpace Streamlining

MySpace execs and creative partner Justin Timberlake outlined plans to bring the sexy – or at least the music – back to the social network pioneer site that lost a large chunk of real estate to Facebook in recent years.

At a Radio City Music Hall presentation for top advertisers in New York City, they enlisted artists including Far East Movement, Natasha Bedingfield and B.o.B. to roll out a plan hoped to rejuvenate and streamline the site with a refocus on its music roots, according to the Los Angeles Times.

Skeptics abound, and MySpace CEO Tim Vanderhook acknowledges it will be tough to turn around a user experience he called “terrible,” according to the paper. “But one of the things we’re focused on is simplicity.”