Mobile Ticketing Rises
Australian online ticketing agency Moshtix has experienced huge growth a year after introducing mobile barcode ticketing.
The company reported its mobile ticketing volume rose by 2,200 percent and mobile ticket sales by 1,371 percent.
Moshtix CEO Adam McArthur said consumers were responding to the ticketing process becoming simpler, and that they can share events to twitter and Facebook, and SMS tickets to friends.
He predicts traffic will grow with summer events and festivals.