Springsteen Speaks

The annual South By Southwest Music and Media Conference and Festival has snagged Bruce Springsteen for its keynote speaker in 2012.

Announced on SXSW’s official website, The Boss will deliver his words March 15 at the Austin Convention Center.

In case you haven’t yet decided which SXSW ticket package to purchase, Springsteen’s appearance will be open to music and platinum registrants as well as registered showcasing artists.

Past SXSW keynote speakers include Neil Young, Smokey Robinson, Pete Townshend, Robert Plant, Carl Perkins, Johnny Cash and Lucinda Williams.

Click here for the SXSW website.