HotStar: City and Colour
Singer/Songwriter Dallas Green is a study in stealth.
The numbers he’s putting up are impressive, and yet there is a lack of media coverage. So far, no late-night television appearances. The daily papers are bypassing concert reviews. Many promoters still have only an inkling as to who this guy is.
But not all promoters.
Dallas Green originally was uncomfortable putting out an album with his name on it, so he used a cheeky play on his name,
“You have to go in with an open mind and realize this is the music he grew up on,” agent Rob Zifarelli told Pollstar. “If you approach it that way you’ll come around to it easier.”
Zifarelli listed off some impressive 2011 highlights, noting that Green has a tendency to outperform promoters’ expectations. In St. Louis, his show was upgraded from
The same went for Philadelphia. And in Boston, Green’s House of Blues show went from a small configuration to a full capacity of 2,425.
Because City and Colour’s management has not pressured Zifarelli to “grind” for better deals up front, he’s been able to do better deals on the back end.
“I was in a comfortable position in most cases to not have to make the promoters feel they had a large risk with a giant guarantee, and in turn was able to move the offers into ‘versus deals,’” he said. “We reduced the risk to the promoter by taking less money up front in return for a strong share on the overall profits. It was a win-win.”