Through Ticketmaster.com and LiveNation.com, Hertz will offer ticketbuyers car rental with access to VIP parking at the concert venue.

Hertz execs have said they are actively pursuing the 25-and-under market.

Meanwhile, Hertz Equipment Rental will be Live Nation’s official equipment provider, supporting stage activities for many of LN’s productions.

Fitz & The Tantrums is on board for the rollout – Hertz customers have a chance to see the band and go backstage for an online interview.