LN Taps Reid For Europe Concerts
Former Warner Music International chief exec John Reid has been appointed Live Nation Europe’s president of concerts.
Reid says that, having spent a number of years navigating and leading the transition of the recorded music business to digital, and to full rights management, this is a great opportunity to join the largest live music, management and ticketing businesses.
He brings with him extensive experience working within the music and concert business, having run the global marketing for acts including Madonna, Green Day, Michael Buble, Muse and Bruno Mars.
He has also worked on building the touring and artist services businesses in both the European and Latin markets, and managed the international transition of recorded music to the digital download and streaming services.
Live Nation Europe chief exec Simon Lewis said Reid “will be pivotal in broadening our touring artist portfolio and strengthening our show marketing capabilities.”