Gonzalez Opens 12South

Ruth Gonzalez has opened 12South Entertainment in Nashville.

Gonzalez is a nine-year veteran of CAA, with clients including Jesse McCartney, Ashlee Simpson and Nikka Costa.

Gonzalez and 12South will provide “expertise in talent buying, touring, sponsorship activation and event solutions.”

“The goal of my company is to search for new and additional revenue streams for artists,” Gonzalez said.

In 2008, Gonzalez joined Marcie Allen’s MAC Presents as VP of operations.

12South clients include The CMO Club, MultiplyLive, TEDxNashville and The Steven Roth Band. Gonzalez can be reached at [email protected].