Paperless Push For Boss
Secondary sites such as StubHub may have a dearth of tickets available for
Live Nation reportedly locked down one-fifth of all available seats in Jersey for paperless transactions, leading to more than 60 percent fewer ducats up for grabs on StubHub.
LN CEO Michael Rapino called the move “an interesting test,” according to Bloomberg News.
“With paperless, the lack of availability at secondary sites is staggering,” Rapino said. “Where we use paperless, the results have been spectacular. Paperless is an artist-friendly tool.”
LN noted StubHub listed 131 tickets for April 3-4 shows at the Izod Center in East Rutherford, N.J., Bloomberg reported, compared with the 355 tickets the company listed for April 6-9 shows at Madison Square Garden in New York, where restricted paperless tickets are illegal.