With several major markets on the routing, Identity will launch in each city during the early afternoon hours and continue well into the evening.

In addition to headliner Prydz and the previously mentioned electronic dance artists, 2012’s Identity also includes Porter Robinson, Madeon, Showtek, Noisia, Arty, Bingo Players, Hardwell and Doctor P. with more to be announced. However, the lineup may differ market-to-market and it’s best to check with your local venue for the complete list of performers.

Playing amphitheatres, Identity launches in Cincinnati at the Riverbend Music Center July 19. Other stops include downtown Pontiac, Mich., at the “Elektricity Festival Grounds” July 20; Toronto’s Echo Beach July 21; Philadelphia at Festival Pier July 29; Atlanta at Aaron’s Amphitheatre At Lakewood Aug. 2; Dallas at the Gexa Energy Pavilion Aug. 10; Mountain View, Calif., at Shoreline Amphitheatre Aug. 17 and Chula Vista, Calif., at Cricket Wireless Amphitheatre Aug. 18. Last destination on the schedule is Phoenix at the Ashley Furniture HomeStore Pavilion Aug. 19.

Many dates go on sale this week. For more information, click here for Identity’s Web HQ, here for its Facebook home and here for the Twitter feed.