Miami Heat VIP Lounge Deal

AmericanAirlines Arena, home to the NBA’s Miami Heat, will soon have a VIP nightclub thanks to a deal between the Heat Group and Los Angeles-based SBE Entertainment Group.

The 5,000-square-foot, 200-capacity venue called Hyde will feature multiple bars, lounge areas, a private dining room and HDTVs.

“Arenas want to bring in the next level of experience, such as a nightlife component,” Sam Nazarian, SBE founder and CEO, told Bloomberg. “Old arenas like Madison Square Garden or Dodger Stadium are trying to reinvent themselves.
“People are looking for more than just hot dogs and pizza.”

SBE has a 50 percent stake in the Miami venue tentatively scheduled to open late October.