For those not following the play-by-play action, Pitbull is marketing Sheets Energy Strips, a product that is sold at Walmart, and he and the company began an online campaign to bring Pitbull to the Walmart with the most “likes” on Facebook.

However, a writer at SomethingAwful.com, David Thorpe, decided to research the most remote Walmart in the world, and soon the Internet gave the store in Kodiak more than 71,000 likes. Game over.

But Pitbull ain’t playin’, yo. He’s taking it seriously, and he’s going .. as you can see in the video below. AND he has a challenge: for Thorpe to join him on the trip. Why should Pitbull be the only person “standing in a river, biting into a raw salmon”?