The deal marks a break for McCartney from EMI, which was acquired for $2.2 billion by a group of investors led by Sony/ATV last month, making it the world’s biggest music publisher.

The move ensures different managers for McCartney’s Beatles and non-Beatles hits in markets not already served by MPL.

It also represents the growing popularity of Kobalt among artists.

Kobalt says it pays songwriters about 25 percent more than other publishers because of its streamlined structure and better tracking of song plays around the world.

“We have grown by delivering service, quality, and results to our clients. We have not bought our growth. We have earned it,” said Kobalt CEO and founder Willard Ahdritz in an interview.