Pensacola Branding

Pensacola Civic Center is rebranding as Pensacola Bay Center, thanks to an initiative brought to Escambia County Commissioners by facility manager SMG and approved unanimously Oct. 11.  

“As we stated in the presentation … we have to evolve or we will evaporate,” now-Pensacola Bay Center GM Cyndee Pennington said.

The venue, in its announcement, says it averages more than 580 events and meetings, and 265,000 patrons, annually and the change should help raise its profile in the community and beyond.