Los Bunkers On ‘Lo Mas Cool Tour’

Chilean alternative rock band Los Bunkers will headline the first ever “Lo Mas Cool Tour” beginning next month in Austin, Texas.

Photo: AP Photo

Zocalo Plaza, Mexico City, Mex.

Presented by House Of Blues Entertainment, the tour is the latest adventure from the company’s “Ones To Watch” program. There’s a lot of muscle behind the tour, including a full-service marketing campaign utilizing placement across all Live Nation, Ticketmaster and House Of Blues websites as well as email marketing. Of course, social media plays a big part of this as does a custom tour app, appearances on LiveNation TV, special in-venue promotions and more.

Here are the dates:

March 14 – Austin, Texas, Nokia Music House CTC Garden
March 16 – Dallas, Texas, House Of Blues (Cambridge Room)
March 17 – Houston, Texas, Bronze Peacock At House Of Blues
March 23 – San Diego, Calif., House Of Blues – Delta Room
March 24 – West Hollywood, Calif., House Of Blues
April 3 – Chicago, Ill., Bottom Lounge

“House Of Blues Entertainment has always been dedicated to showcasing today’s most talented new artists and developing the next generation of music icons,” Manual Moran, Live Nation VP of Latin Programming, said. “Lo Mas Cool is an opportunity to connect emerging Latin artists with our most passionate club and theater music fans.”