Etihad Stadium Charts Growth
The 13-year-old, 53,359-capacity venue is home to four Australian Football League (AFL) teams.
“For six months of a year, we have a very strong product called the AFL,” Sergeant says. “But for the other six months, we have to be flexible.”
The venue recently debuted its new indoor Arena mode, created by installing 180 metre-wide acoustic drapes from the ceiling that allow it to provide seating for anywhere from 5,200 to 24,000.
Mariah Carey, the first to play there Jan. 5, performed before a crowd of 13,000.
In mid-January, Sergeant appointed former
“The signs are definitely positive, that’s because of the reputation Glen has in the industry,” said Sergeant, whose previous roles include director of London’s
“Promoters don’t want challenges or issues,” Sergeant said. “We have to make sure that when someone brings a show to us, they are 100-percent confident. Our reputation is everything.”
Chris Charleson, former chief financial officer at Ticketek, begins Feb. 20 as the venue’s CFO.