Virgin Courts Whisky?

Hollywood’s famed Whisky A Go Go may be getting a drama series for its 50th anniversary.

Richard Branson’s Virgin Produced is putting together a series described as “a rock ’n’ roll twist on ‘Casino’ and ‘Boardwalk Empire,’ Deadline Hollywood reports.

The series reportedly weaves the tale of the Maglieri family, one of the nightclub’s founders, in its “rise to power on the Sunset Strip as well as the stories of the artists and musicians who rocked the stage and the youth culture that called the club their home through the decades.”

The Whisky A Go Go opened in January 1964 and has been the site L.A.’s most famous – and infamous – shows, including Jim Morrison’s performance of “The End” that scandalized the club and put it on the map. Other artists getting their starts at the Whisky include Frank Zappa, Buffalo Springfield, Mötley Crüe and Guns N’ Roses.

Virgin Produced is the film and TV development, packaging and production arm of Branson’s Virgin Group. It’s the first company to secure rights to The Whisky, according to Deadline.

Talks are reportedly under way with potential showrunners and directors for the project, which is expected to be pitched to major cable networks “within the next month.”