Laneway To Make U.S. Debut

Australia’s alt-rock Laneway Festival is expanding into the United States.

Full details will be unveiled March 15 when it hosts a showcase at SxSW at Red 7. But it will be “a unique location in a quintessentially American city.”

Founders Danny Rogers and Jerome Borazio said, “Coming to America is a big moment for Laneway and is the first time an Australian festival has been launched into North America.”

Rogers and Borazio set up Laneway as a back-alley street party in Melbourne in 2004. Since then it has expanded to five cities in Australia, Auckland in New Zealand, and Singapore.

It showcased Mumford and Sons, Florence and the Machine, Tame Impala, and The xx early in their careers.

Last month, the festival’s seven cities featured performances by Gotye, Bat For Lashes, Japandroids,  Flume, Yeasayer, and Of Monsters and Men.

It is expected that the U.S. event will include Australian acts.

Laneway’s SxSW showcase includes a mix of international and Aussie names such as Alpine, Blessed Feathers, CHVRCHES, Flume, Guards, Haerts, Merchandise, No Ceremony///, Palma Violets, Parquet Courts and Vance Joy.