Kid Rock’s ‘$20 Best Night Ever’

Teaming with Live Nation, Kid Rock is also reserving the first two rows at every show for upgrading randomly selected fans. There will also be special $4 draught beers, value food packages, cheaper parking (where possible), free samples of Jimmy John’s sandwiches at select venues, free coffee at the end of the show and $20 tour T-shirts.

For the first time in Kid Rock’s touring history, participating Walmarts will offer all-in $20 tickets. That means no service charges, parking or any additional charges.

A very vocal opponent of ticket scalping, Kid Rock is setting aside 1,000 tickets for each show to be sold directly as platinum tickets to be priced at market value. If you’re thinking The Kid is scalping his own tickets, Live Nation agrees with you. The mega-promotion company says the platinum tickets “enables him to keep the ticket prices at $20 while putting on an extravagant production.”

As an additional effort to thwart scalpers, many shows will use paperless tickets with fans being able to choose between that and traditional tickets.

Touring in support of his 10^th album, Rebel Soul, and backed by his Twisted Brown Trucker Band, Kid Rock called this outing the “biggest and best party ever.”

“Everyone knows the economy is still hurting people across the country, but I didn’t want that to be a reason why everyone couldn’t get out and enjoy themselves on a summer night,” Kid Rock said. “So we’re going to throw the biggest and best party ever, with prices across the board that are reasonable and transparent. No hidden fees, no gimmicks.

“We’re not sparing any expense on this tour, we’re going over the top as always, but that doesn’t mean we’re going to ask the fans to pay more. If this works we’re going to play to packed houses of fans who appreciate what we’re doing. If it doesn’t, might be a long summer. But someone has to go out there and fight these high prices and change things up, and I’m lucky enough that I can afford to take a pay cut. $20. Best night ever.”

Kid Rock will be talking up the tour via TV. He’ll perform a special set tonight (April 8) on ABC’s “Jimmy Kimmel Live,” as well as appear on “Chelsea Lately” on E!, tomorrow. Come Friday (April 12), Kid Rock and Live Nation CEO Michael Rapino will discuss the $20 ticketing dynamics on CNN’s “Piers Morgan Live.”

Here are the dates:

June 28 – Bristow, Va., Jiffy Lube Live
June 29 – Holmdel, N.J., PNC Bank Arts Center
July 2 – Cuyahoga Falls, Ohio, Blossom Music Center
July 5 – Darien Center, N.Y., Darien Lake Performing Arts Center
July 6 – Scranton, Pa., Toyota Pavilion At Montage Mountain
July 9 – Camden, N.J., Susquehanna Bank Center
July 10 – Mansfield, Mass., Comcast Center
July 12 – Hartford, Conn., Comcast Theatre
July 19 – The Woodlands, Texas, The Cynthia Woods Mitchell Pavilion
July 20 – Dallas, Texas, Gexa Energy Pavilion
July 23 – Albuquerque, N.M., Hard Rock Hotel & Casino Albuquerque
July 24 – Phoenix, Ariz., Desert Sky Pavilion
July 26 – Irvine, Calif., Verizon Wireless Amphitheater
July 28 – Mountain View, Calif., Shoreline Amphitheatre
July 31 – Sacramento, Calif., Sleep Train Arena
Aug. 3 – Englewood, Colo., Fiddler’s Green Amphitheatre
Aug. 9 – Clarkston, Mich., DTE Energy Music Theatre
Aug. 10 – Clarkston, Mich., DTE Energy Music Theatre
Aug. 11 – Clarkston, Mich., DTE Energy Music Theatre
Aug. 24 – Maryland Heights, Mo., Verizon Wireless Amph. St. Louis
Aug. 25 – Noblesville, Ind., Klipsch Music Center
Aug. 28 – Cincinnati, Ohio, Riverbend Music Center
Aug. 30 – Tinley Park, Ill., First Midwest Bank Amphitheatre
Sept. 4 – Saratoga Springs, N.Y., Saratoga Performing Arts Center
Sept. 6 – Bethel, N.Y., Bethel Woods Center For The Arts
Sept. 7 – Burgettstown, Pa., First Niagara Pavilion
Sept 10 – Charlotte, N.C., Verizon Wireless Amphitheatre
Sept. 14 – Atlanta, Ga., Aaron’s Amphitheatre At Lakewood
Sept. 15 – Tampa, Fla., Live Nation Amphitheatre

Kool & The Gang appears June 28-July 10 and July 23-26. ZZ Top appears July 28- Sept. 15. Uncle Kracker appears on all dates except Aug. 9-11.