Sovereign Name Change

The SMG-managed Sovereign Center and Sovereign Performing Arts Center in Reading, Pa., will be renamed Santander Arena and Santander Performing Arts Center under its current naming rights deal.

The move is part of Sovereign Bank parent company Santander Holdings’ rebranding of all of its branches and properties.

Photo: facebook.com/SovereignCenter

The name change is expected to be completed by Oct. 17.