Pantages Naming Rights Up For Grabs

A historic theater in Hollywood, Calif., that’s hosted everything from the Academy Awards to touring Broadway performances is on the hunt for a new name.

Pantages Theatre, which is owned and operated by The Nederlander Organization, is exploring a naming-rights sale and has allotted six months to find a partner, venue GM Marty Wiviott told the Los Angeles Times.

Front Row Marketing Services is overseeing the project, the paper said. Potential terms for a deal were not disclosed.