Goldberg has been advising the ticket liquidator since 2009. Previously, he served as CEO of ScoreBig recently announced a partnership with United Airlines, which agreed to allow its frequent fliers to redeem their points on ScoreBig.

The company also received $10 million in funding from Checketts Partners Investment Fund. Goldberg left Ticketmaster in 2008 after helping to develop TicketExchange, its secondary ticketing platform.