Geiger For MIDEM Keynote

William Morris Endeavor’s Marc Geiger will do the keynote speech at next year’s MIDEM, which runs Feb. 1-4 in Cannes.

Photo: Pollstar

Geiger will speak on the second day of the French conference, outlining what he sees as the definitive future of the music business in the digital age.

MIDEM’s conference theme is “Back to Growth? Make it Sustainable!” while Geiger’s keynote will discuss “20 Years of Pain: No More Fooling Around.”

He’s expected to challenge the industry to embrace change as he presents a new model for the music business, warning that labels and publishers will have to adapt or disappear within five years.

After his keynote, Geiger – whose roster includes Lady GagaBlack Sabbath and Trent Reznor – will invite key execs and members of the audience to debate what could be an uncompromising analysis and look for sustainable solutions to keep the industry on track for growth.

After working as a concert promoter and talent agent, Geiger became one of the first to plug the music industry into the Internet when he launched ARTISTdirect.

He now has an influential role as head of WME’s music division.