NS2, Mercy Lounge Team Up

National Shows 2 has made a strategic alliance with the  in Nashville to allow to develop from the club level to larger venues by co-promoting concerts and sharing marketing assets, the company announced Dec. 20. 

The building that houses the 500-capacity Mercy Lounge also is home to the 225-cap and the 1,100-cap .

Another rooftop venue, so far used mainly for private events, is scalable up to 650.

The strategic alliance will allow for artist development growth through the four venues and beyond.

Dawesand Jason Isbell are but two successful artists that had their Nashville debuts at the Mercy Lounge, with Isbell capping off his summer with a sold-out Ryman Auditorium show, according to NS2.

“John Bruton, Drew Mischke and the Mercy Lounge team have a n eye for developing talent,” NS2 CEO Darin Lashinsky said. “We want to strengthen our relationship with them and give them the opportunity to continue being part of the development process as we take these artists on to the next phase of their careers.”

Mercy Lounge GM Drew Mischke points out that all four venues are independent and remain open rooms.

The Mercy Lounge “is proud of its relationships with numerous other promotion companies (such as AEG-TMG, MarchOne Music and Music City Booking); and pointing out that NS2 is the first company to have secured such a relationship.

“By working with Darin Lashinsky, Brian Penix and the entire NS2 team, we are confident that we will see more and more artists develop in the Nashville market through our venues and then past them, to the point that they are playing the  and , as well as other large venues throughout the country,” Mischke said.

“This relationship allows us not only to watch that growth occur but also to continue our involvement and relationships with those artists as their careers grow.”