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AT&T To Offer Beats Music
Subscriptions to Beats Music, a streaming service backed by Dr. Dre and Jimmy Iovine, will be offered by AT&T as part of its wireless packages, with unlimited streaming and downloading service for up to five family members for $15 per month.
The offer is part of Beats Music’s launch strategy after parent Beats Electronics – which makes headphones – bought streaming service MOG in 2012.
Beats Music works on the MOG platform, and will compete with established streaming services like Spotify, Rhapsody and Rdio.
The AT&T offer will include a 90-day free trial with its family plan. There is no free ad-supported option like on Pandora.
Beats Music CEO Ian Rogers said the company decided to launch its service with AT&T rather than do an immediate tie-in with a headphone purchase to reach the widest possible audience.
“We don’t want people to think it’s an ecosystem that’s closed in some way,” the former Topspin CEO said.
Rogers gave a demo of the service on the sidelines of the International CES gadget show in Las Vegas.