UTA Buys TV Agency

United Talent Agency has acquired N.S. Bienstock, the largest agency serving television news personalities.

The firm will keep its name, with the subtitle “a UTA company,” according to the New York Times.

Bienstock’s clients include Anderson Cooper and Bill O’Reilly.

One executive reportedly called the acquisition a “significant financial deal,” and it will allow UTA, known for representation of actors, directors, writers and musicians, to immediately involve itself in TV news representation.

Jay Sures, managing director and head of television for UTA, told the Times negotiations had taken place over the last year.

“We feel this transaction gives all the clients more reach and access into the ever-changing media and entertainment landscape,” Sures said.

Bienstock reps more than 600 clients, including reporters and producers. The list includes Robin Roberts, Steve Kroft, Megyn Kelly, Bob Schieffer, David Muir and Lara Logan, according to the paper.