Features
By:Larm Edges Toward Sellout
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Last year the capacity was 1,000 but it’s been raised by the addition of By:Larm Interactive, a venue that aims to become the leading meeting place in digital technology, inspired by SXSW Interactive.
By:Larm communications chief Pia Biermann reports that sales are growing on a daily basis and it’s hard to imagine the Oslo showcase conference won’t be full.
One-to-one interviews are becoming an increasingly popular feature of European conferences and By:Larm’s interviewees include Velvet Underground co-founder John Cale, major German promoter Folkert Koopmans, LCD Soundsystem head honcho James Murphy, and British synthpop wizard Vince Clarke, a former member of Depeche Mode, Yazoo, The Assembly and Erasure.
More than 100 (mainly Nordic) acts will play the evening showcases. By:Larm is in Oslo Feb. 26 to March 1.