See Tickets Finds Its Paypal

The UK’s See Tickets has become the country’s first major primary ticketing agency to accept payment via PayPal for its live music events. 

The service is available only through the company’s mobile ticket shop, but there are plans to roll out PayPal payment across the full See Tickets site.

Since its initial launch, the Nottingham-based ticketing firm says 50 percent of people making online purchases choose PayPal as their payment method.

“PayPal has over 18 million accounts in the UK alone so being able to offer customers the chance to pay for their tickets using this method is a huge deal,” said See Tickets chief commercial officer Martin Fitzgerald.

“We’ve seen phenomenal growth through See’s mobile ticket stores over the last 12 months, so much so that for some events, sales via a mobile device now outstrip desktop and tablet sales combined,” he said. “We feel the ease of purchase via PayPal on mobile devices will only accelerate this growth further. Its early days but we’re already seeing PayPal as the dominant payment method through our mobile shops – since the partnership, we can report that 50 percent of online See sales are via PayPal.”

The introduction of PayPal has also received positive reaction from some of See’s other clients, notably Festival Republic chief Melvin Benn.

“The amount of transactions we’ve seen via our mobile ticket shop is a huge growth area for us and we see the introduction of PayPal as a catalyst to grow these sales even further,” the producer of the UK’s Reading, Leeds and Latitude festivals explained.