AXS Rolls Out News
AXS, the AEG-owned ticketing and entertainment company, announced April 28 it is rolling out a live entertainment news site, barely three months after acquiring the Examiner.com digital newsgathering platform.
Local contributors, many carryover “examiners” from Examiner.com, will now provide hyper-local, fan-facing content for AXS.com, starting with coverage of the New Orleans Jazz & Heritage Festival including “pieces about everything from what to pack, to interviews with the bands, and things to do in New Orleans,” according to the announcement.
“The addition of original news content adds compelling and comprehensive information for consumers and helps them better experience the world of live events, ensuring attendees don’t miss anything, and even helping those who don’t have tickets experience some of the excitement,” AXS Digital SVP/GM Tom Andrus said in a statement.
AXS expects to gradually roll out local coverage in major markets by the end of the year.
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