SFX Launching ‘Ultimate DJ’

SFX has joined forces with Simon Cowell’s Syco Entertainment and T-Mobile to produce a TV show that will focus on showcasing and cultivating new talent in the electronic dance music space.

Photo: Nicholas Karlin for the 9:30 Club

9:30 Club, Washington, D.C.

“Ultimate DJ” will launch online initially with challenges where DJs will be invited to submit recordings and fans will vote for their favorites via social media. From there, the competition will move on to live challenges and performances in SFX venues, featuring product design from SFX partner companies.

SFX chairman and CEO Robert Sillerman explained the goal is to bring EDM music to the world, “and building a TV franchise in the USA is a key part of that strategy. It’s always exciting to work with Simon Cowell, and the creative power of the Syco organization is undisputed. They are the perfect partners for our vision.”

Cowell added that it made sense to collaborate with SFX in order to access “the best up-and-coming DJs and their great marketing platform to build new DJ talent.”

Though T-Mobile’s role in the program isn’t so clearly defined, a statement noted the wireless company would help deliver the show to viewers.

Daily Pulse