Boes Joins St. Gallen Board

Rock Am See promoter Dieter Boes has joined the board of Switzerland’s Open Air St. Gallen Festival.

Boes, who heads German companies KoKo & DTK Entertainment, promoter of Switzerland’s Rock Am See on the Germany-Switzerland border at Lake Constance, will actually join the board of E-maxx, the holding company behind the St. Gallen and Summer Days festivals.

He was unanimously elected May 8 to join an E-maxx board consisting of chairman Christof Huber, Cyril Stadler and Martin Zahner.

Although based on the other side of the border, Boes is a major player on the Swiss side of the lake the Germans refer to as the Bodensee. The Rock Am See site is 35 minutes from from St. Gallen, and adding Boes to the St. Gallen board is intended to foster the spirit of cooperation in the air.

Boes also partners fellow German promoter FKP Scorpio on Greenfield Festival, the other major festival in the region at Interlaken.

Although Greenfield wasn’t a popular addition to the Swiss festival market when it debuted in 2007, and the local promoters’ association even lobbied members to find ways to block it, the situation cooled when the new festival’s success had no detrimental effect on its neighbours’ attendances.

This year’s Open Air St. Gallen June 26-29, which broke records by selling out in less than a day, has The Black Keys, Imagine Dragons, London Grammar, and Flogging Molly, as well as top German bands Seeed and Sportfreunde Stiller.