Portland Civic’s New Name
Portland, Maine’s Civic Center now goes by Cross Insurance Arena, thanks to a long-term naming rights agreement with Cross Financial Corp.
In Portland, Maine, now known as Cross Insurance Arena.
Cross Insurance paid $2.5 million to secure the naming rights for a 10-year agreement with the nearly 7,000-seat building.
Cross Insurance Arena recently underwent 15 months of renovations including expanded lobby areas, concessions, accessibility, storage, loading dock capability, rest rooms, locker rooms, luxury suites and premium seating.
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