Frank Productions’
Venue Plans

The promoter’s preliminary plans include building a state-of-the-art, 2,000-capacity venue from the ground up. The 46,000 square-foot space will feature a flexible wall system to reduce capacity for more intimate shows, a VIP lounge and seating area, large dressing room facilities and offices for Frank Productions’ staff.

“We intend to create a space that’s both easy and exciting for artists, as well as a venue that the Madison community can support and be proud of,” Frank Productions COO Fred Frank said. “We want the venue to become a Madison destination.

“Designing a space to spec allows us to put a lot of thought into how to make the experience memorable for patrons, artists and rental clients. We work in hundreds of venues around the country and we know what a space needs to make it successful.  Constructing our ideal facility is going to be a lot of fun.”

The venue will be privately funded and construction is expected to begin in six months. Project developer Stone House Development is also planning to construct parking facilities on the same block to accommodate the venue and other commercial tenants.