SFX Resales Powered By Viagogo

SFX is hooking up with Viagogo in a five-year, $75 million sponsorship agreement that will see the ticketing company building a resale marketplace for SFX electronic dance music events across the globe.

The deal will give fans the chance to resell tickets on viagogo’s market platform and allow Viagogo to extend its brand to new markets.

Viagogo features a network of localized websites, customer support in multiple languages and a wide range of currency and delivery options, making the company a perfect match, according to SFX Chairman and CEO Robert F.X. Sillerman.

“A record number of people are traveling long distances to our premium electronic music events, so the ticketing experience has to be seamless,” Sillerman, said. “This sponsorship will provide fans with a range of ticket options, no matter where they are in the world, what language they speak, or what currency they want to use. “Every transaction is guaranteed by Viagogo, and that is the assurance we require to provide our fans with flawless service, regardless of where they acquire their tickets.”

SFX’s global ticketing platform already includes Paylogic, Flavorus and Club Tix.

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