Old Milwaukee, New Name
The aging U.S. Cellular Arena in Milwaukee has reached a naming rights agreement with the University of Wisconsin-Milwaukee and Wisconsin Center District and is now the UW-Milwaukee Panther Arena – but it complicates matters.
Milwaukee is considering building a new arena for the NBA’s Bucks and Marquette University’s men’s basketball program.
The city is also home to the 20,000-capacity
The UW-Milwaukee Panther Arena was built in 1950 and hosted The Beatles’ only Milwaukee appearance. If a new building is built, all eyes will turn to the Bradley Center, but its CEO, Steve Costello, said that there has been a “robust discussion” about the need for a new arena, according to the Milwaukee Wisconsin Journal-Sentinel.
“This decision must be a part of the community discussion about the future of downtown Milwaukee, but as the crown jewel of the downtown entertainment scene, we believe it’s putting the cart before the horse to offer this type of opinion,” Costello said in a statement. The new UWM deal is a reported $3.4 million for the 10 years with funding coming from nonacademic program revenue and UWM Foundation resources.
FREE
Daily Pulse
Subscribe
Daily Pulse
Subscribe