Maybe Not So Much
The layoffs have followed what’s been reported as a plan to cut about 120 jobs because of “financial pressure” on the company.
A bulletin from Unifor, the union representing many employees who’ve been let go, announced MuchMusic has lost “almost all of their original programming,” according to the Globe And Mail.
Bell Media President Kevin Crull told the paper in an interview last month that MuchMusic has been crippled by regulations that forced the channel to air “12 hours of music videos as a condition of license.”
“Kids do not watch music videos on television. You’re not going to wait for somebody to program a music video when you have a million available on Vevo,” he said. “And so that has hurt the channel.”
Bell Media submitted a paper to the Canadian Radio-television and Telecommunications Commission (CRTC) earlier this month explaining that “the system is challenged like never before … and we know the Canadian television system needs to adapt,” the Globe And Mail reported.