Jets Reward Good Fans

The NFL’s New York Jets are cutting papered ticketing for season ticketholders in favor of smart cards tied to a plan that will reward fans for showing up regularly and cheering loud.

Photo: AP Photo / Julio Cortez
Workers are warming up MetLife Stadium for the Super Bowl following a snowstorm in East Rutherford, N.J., Jan. 22. The Feb. 2 game will be the first NFL title game held outdoors in a city where it snows.

Fans who keep coming to games to help build a “sense of community” will receive incentives and bonus points that could be redeemed for prizes such as an autograph session.

Additionally, a rewards auction site will be set up for bigger rewards like Super Bowl tickets and trips to road games on the team plane. The plan will also reward long-time season ticketholders and is expected to expand beyond game day to other events with sponsors.