Industry Noize: Live Nation Moves Merch

Live Nation has sold merch company Musictoday to Delivery Agent for an undisclosed amount.

Musictoday, whose clients include Phish, Bonnaroo, House of Blues and Tim McGraw, was the home of CEO Nathan Hubbard, before the e-commerce company was bought by Live Nation.

Hubbard eventually became CEO of Ticketmaster when it merged with Live Nation.

Delivery Agent touts “proprietary technology” that allows TV viewers “to engage with and transact directly from advertisements and television shows through web, mobile and advanced television applications.”

With clients including NBC, CBS, HBO and Showtime, Delivery Agent plans to increase Musictoday’s reach through desktop, mobile, tablet and t-commerce (direct purchase via television) transactions.

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