Daily Pulse

Gov. Funding For
NZ Music Awards, ‘X Factor’

The New Zealand music industry’s flagship event, the Vodafone NZ Music Awards, as well as the second season of TV’s “The X Factor NZ,” have secured Government funding.

The monies come through its NZ On Air arm, which helps local acts gain a national audience. The awards, staged November at Auckland’s  with a two-hour broadcast on the Four channel, cover 22 artist categories and three technical gongs.

The event will get a financial boost of NZ$165,938 ($140,576). NZ On Air, already a platinum sponsor of the awards, this year also sponsors the Critics Choice Prize, which recognises up-and-coming artists and potential stars.

“The X Factor NZ,” which airs on TV3 and has sourced three major new artists, will get NZ$800,000 ($677,720) for 32 episodes through 2015. Last year’s grand final drew 1.3 million viewers. In firsts for the New Zealand charts and for the global The X-Factor franchise, winner Jackie Thomas and runners-up Benny Tipene and Whenua Patuwai stormed the charts, debuting at No. 1, No. 2 and No. 3. 

Their singles were released through Sony Music Entertainment New Zealand, which also signed fourth finalist Moorhouse.

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