Brad Paisley’s Country Nation

My Country Nation will offer special video content and original series for country fans featuring “outdoor grilling, hunting, concert road trips, comedy, Vine and YouTube stars and more,” according to a statement.

The channel calls itself “the digital destination for country fans that want to share in the lifestyle they love.”

“It’s a tribute to America and the hard-working people that make this country strong,” the channel notes. “From families and food to music and sports, the great outdoors and more, My Country Nation celebrates with fans as they laugh, sing along and belong.”

The channel will also provide a new outlet for Paisley’s partners to distribute content.

?”My Country Nation will provide a distribution and content creation platform for content creators to deliver great programming to a mass audience,” ARC Entertainment CEO Trevor Drinkwater told the Tennessean. “In our partnership with Wal-Mart we will have an opportunity to create an ecosystem to maximize value and awareness for MyCN artists and labels.”