Industry Noize: Live Nation Partners With Spark NZ

Live Nation Australia and New Zealand entered a partnership with Spark New Zealand, which just underwent a NZ$20 million ($16.9 million) rebrand from Telecom New Zealand.

The deal gives Spark’s customers of its new Thanks loyalty program exclusive content, “money can’t buy” experiences and priority ticketing to events in New Zealand. Michael Coppel, Melbourne-based president and CEO of Live Nation Australia and New Zealand, said: “We welcome our new brand partner, Spark New Zealand, and look forward to offering Spark customers priority access to the major international artists that Live Nation presents each year in Australia and New Zealand.”

The Spark tie-up is the latest partnership for Live Nation downunder, including Qantas and NSW Health and global brands American Express and Starwood Hotels and Resort.

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Industry Noize: Live Nation Partners With Spark NZ

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