AEG Confirms Rothbury Deal

AEG Live has signed a 10-year agreement with the  in Rothbury, Mich., giving the Electric Forest festival a longtime home.

AEG Live bought the festival’s co-organizer, Madison House Presents, in January.

Norm Halbower, a member of Double JJ Ranch’s ownership group, confirmed the deal to the Muskegon Chronicle.

“I can assure you that there will be a festival next year,” Halbower said. “Part of my reasoning is they have had representatives going through our forest checking trees and doing preliminary stuff like they do every year.”