Features
Times Forum Are A-Changing
The Tampa Bay Times Forum in Florida now goes by Amalie Arena following a naming rights deal with Amalie Oil Co.
Photo: facebook.com/tbtimesforum
Now Amalie Arena
A 12-year deal to hold the naming rights to the home of the Tampa Bay Lightning went for about $30 million in 2002, the paper said, but terms of the arena’s new deal with Amalie were not disclosed. The newspaper is now the exclusive print sponsor of the venue, which recently underwent renovations.
US Airways Center in Phoenix is losing its name. The Tempe, Ariz.-based US Airways merged with American Airlines last year and the Texas-based American Airlines Group is phasing out the US Airways brand.
The home of the NBA’s Phoenix Suns has been named US Airways Center for nearly a decade but the naming rights is set to end October 2015. American Airlines has signed a waiver that allows the Suns to being seeking a new sponsor immediately, even before the current contract expires.